E Travel And Tourism: Marketing And Management Techniques Ian McDonnell

ISBN: 9780750658249

Published: May 1st 2005

Paperback

288 pages


Description

E Travel And Tourism: Marketing And Management Techniques  by  Ian McDonnell

E Travel And Tourism: Marketing And Management Techniques by Ian McDonnell
May 1st 2005 | Paperback | PDF, EPUB, FB2, DjVu, AUDIO, mp3, ZIP | 288 pages | ISBN: 9780750658249 | 3.39 Mb

Aims to enable the reader to: understand the application of information technology to the management of travel and tourism services, firms and organizations- and more. Each chapter in this book includes learning objectives, international case studiesMoreAims to enable the reader to: understand the application of information technology to the management of travel and tourism services, firms and organizations- and more.

Each chapter in this book includes learning objectives, international case studies and discussion questions.



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